Why : "It's The Thought That Counts"

When you give someone a present, it's just a way of showing them that you like them, or care for them.
-----But in modern holidays it's somewhat just making someone the happiest that they can possibly be by giving them exactly what they've always wanted, and now you pale in comparison to the actual gift.(gift giver= worth less than the actual gift)
-----But if you were to give a cheap gift that "said"(the same thing inexpensively) which is that you like the person, and care about them, and want them to stay around(as in a card that said it in words about how you like the person ; or something that was homemade). Then in that scenario you would have given a gift where it was the thought that had counted, and not the price tag.